This is Day 18 of 31 Days to Build a Better Blog, a group project we are doing together in an attempt to improve our blogs and help each other become better bloggers. You can read more about it and still sign-up to participate here. Please subscribe to our RSS Feed to stay updated on the project.
- Day 16 (Monday): Breathe Life into an Old Post
- Day 17 (Tuesday): Call your Readers to Action
- Day 18 (Wednesday): How to use a Magazine to Improve your Blog
- Day 19 (Thursday): Ask a Question
- Day 20 (Friday): Develop a Plan to Boost your Blog’s Profile and Readership
- Day 21 (Monday): 17 Statistics to Monitor on your Blog
- Day 22 (Tuesday): Plan the next step for your blog
Asking your readers questions is one of the keys to build a readership and maybe even a community on your blog. Have you noticed that you are much more likely to leave a comment on a blog or website when the author asks you a question? Today, we are going to spend some time writing a question post addressed to your readers.
- It gives your readers a sense of interactivity and community. Instead of being preached at, they feel like they can participate
- Increased likelihood of return visits: Think about it, once you left a comment on a blog, you are much more likely to return to check whether someone answered you
- You can gauge what your readers’ opinions are on certain topics
- They can generate conversation between your readers
- Readers’ answers can give you future post ideas
- They are short and easy to write while maximizing readers’ participation
A Few Tips for Asking Questions
- Keep the question relevant to the topic of your blog
- Ask questions that are easily answerable. People are much less likely to respond if they have to write an essay
- Ask question that you would want to answer if someone else asked it
- Ask questions that you can follow up on in another post
- Don’t be afraid to be (a little) controversial. Be careful though to moderate your comments with an iron fist
- Be ready to give your own answer
- Make sure to be involved in the comments. Do not answer a question then fail to engage in conversation with your readers
- Write a question post, then come back and post a link so we can see how you addressed today’s lesson
- Can you share with the group your current methods for starting discussions on your blog?
- Do you participate (outside of this series) in discussions on other blogs? What makes you stick around?
- Do you feel this series so far has helped you build a better blog or become a better blogger?