This is Day 18 of 31 Days to Build a Better Blog, a group project we are doing together in an attempt to improve our blogs and help each other become better bloggers. You can read more about it and still sign-up to participate here. Please subscribe to our RSS Feed to stay updated on the project.
- Day 16 (Monday): Breathe Life into an Old Post
- Day 17 (Tuesday): Call your Readers to Action
- Day 18 (Wednesday): How to use a Magazine to Improve your Blog
- Day 19 (Thursday): Ask a Question
- Day 20 (Friday): Develop a Plan to Boost your Blog’s Profile and Readership
- Day 21 (Monday): 17 Statistics to Monitor on your Blog
- Day 22 (Tuesday): Plan the next step for your blog
Many bloggers spend more time building their readership and profile on other websites than they spend creating content on their own blog. It could be related blogs, forums, social medias like Twitter and Facebook. That time and energy spent can lead to great returns in the future. Or not… As you probably know, it is extremely easy to waste time on the internet. It might just be aimlessly wandering from site to site or doing unrelated things that do not further your goals, wasting time is very easy to do.
Today, we are going to spend some time planning this vital aspect of blogging so it doesn’t end just being some random browsing that ultimately is a waste of time.
- Determine how much time you have to dedicate to building your profile on other websites
- Who is your targeted reader?
- Where do they spend time gathering online? (Correct answer is on Anomalous Material )
- What are potential opportunities to build your presence? Guest posts? Comments? Forum profile and signature?
- Plan a strategy: Once you know who your target readers are and where they gather, you need to plan how you are going to build/maintain your profile.
- Analyze your current plan: Where do you currently spend your time? Is it effective?
My Current Plan
I think this is a fairly efficient and effective plan which I have used with decent results so far. I do need to be more pro-active in reaching even more new readers as I haven’t worked as hard on the pipeline of new Lambs as of late.
- Methodically visit everyone on my blogroll at least once a day
- I usually start from the top and open 3 or 4 pages at the same time
- I check for new content, if there is none, it usually ends there unless I left comments recently that might have led to further conversation
- If there is new content, I quickly scan it to see if I’m interested in reading it. If I am, I read it and attempt to leave a comment or engage others in a conversation
- Rinse and repeat until I finished visiting everyone on the blogroll. This process usually takes no more than 15 minutes
- Next (when I have time), I usually check some blogs in my “bookmarks”. If you are familiar with my method then you know what my bookmarks are for: Potential new participants for AM. I visit them, leave a few comments and see if there is any sign of life. Bloggers that do not answer their comments are immediately discarded from my bookmarks. Those who do but don’t return visits and comments on AM after a couple weeks are also eventually discarded (if I stopped commenting on your blog, that’s probably why ). From time to time, I will add new blood to sift through by working the new LAMBs
- If I have more time (I usually don’t so that’s a once a week occurence), I visit the IMDb forum
- Throughout the day, give extra visits to my most faithful readers and participate as much I can
- Rinse and repeat every day
- How do you actively build your blog’s profile and readership online?
- What new ways do you want to incorporate from Darren’s suggestions?
- Where do you find the majority of your desired readers?