31DBBB Day 3: Promote a Blog Post

This is Day 3 of 31 Days to Build a Better Blog, a group project we are doing together in an attempt to improve our blogs and help each other become better bloggers. You can read more about it and still sign-up to participate here. Please subscribe to our RSS Feed to stay updated on the project.

Happy to see some solid participation on the first two days of our 31DBBB! Today we are going to talk about promoting your blog posts. Thank you to all of you who participated on Monday and/or Tuesday, let’s keep up the effort and I hope everyone is having a good time and taking the steps to become better bloggers.

We have all been there (or still are): You put your heart out typing a post you are proud of, publish it with great expectations of people reading and talking about it but ultimately, all you hear is crickets. Most bloggers believe that if they put out great content, readers will come their way automatically. Nothing could be farther from the truth! This is why there is thousands of blogs out there who aren’t read by more than the owner himself and maybe her mother even though the content seems good enough. Successful bloggers proactively promote their content and the more successful they are, the more they promote!

Let me ask you this: What did you do yesterday to promote that list you spent time typing as your assignment?

How to Promote Your Content

Darren Rowse offers 11 ways to promote your content. He advocates not only promoting your blog as a whole but also single posts. I will go over a few of them:

  1. Social Networks: Twitter and Facebook are excellent ways to reach hundreds or even thousands of people in one click. Of all those people, a few are bound to be interested in reading your content and share it with hundreds or thousands more!
  2. Getting other bloggers to link your post: Self-explanatory but requires some elbow grease and a very good post
  3. Social Bookmarks: Digg, Reddit, StumbleUpon and others are a great way of reaching thousands of potential readers. One thing though, those tend to generate massive but only temporary spike in traffic
  4. Commenting on other related blogs: writing helpful and insightful comments on related forums and blogs is an excellent way of driving traffic if your comment is genuine, relevant and sensitive to the discussion. Leaving links is frowned upon but if highly relevant, it’s totally ok (Don’t let me catch you copy/pasting the same comment + link on every blog in the community…)
  5. Internal links: Promote your post within your own site by making it visible from multiple pages

Assignment

Take some time to look at the list posts you made yesterday and ask yourself where it might be appropriate to promote it. If you don’t think that it is really worthy of promotion anywhere – feel free to choose another post that you are prouder of to promote. If you don’t have one – you should spend some time today writing something that you feel IS link worthy and then try promoting that.

Once you’ve done it – come back over here and tell us how you went about promoting your post/blog as well as discuss with other bloggers the best techniques to approach this issue.

Discussion

  • What did you do to promote your list post from yesterday?
  • What ways of promoting blog posts have you found to be most successful?
  • What other innovative ways have you promoted your blog or posts, that weren’t listed in today’s lesson?
  • Reply & give other bloggers feedback on their promotion ideas.
TAGS:

87 Comments

  1. Heather says:

    For me, our facebook fanpage has turned into a great interactive source, but not just because I post a link and leave it there. I try to post a daily movie related topic or question and let everyone discuss. It keeps constant awareness of the site and more importantly it is FUN! Everything automatically posts to twitter, I’m not sure how much it actually helps anything, but I tweet our stuff constantly.

    On the other hand as Castor pointed out Reddit and other forums of that type are fickle. They don’t last long and generally come heavy handed with negative responses. Still, I post things like AM’s comedy tournament on there, and often my weekly top tens. Things that aren’t going to be as easily ripped to shreds by grammar Nazi’s and negative nancy’s.

    I’ve also discovered that if you visit a plentiful amount of sites on the same day you make a post that feels important to you, more people will come back and visit in that 24-48 hours span. If it is easily visible on your main page this also helps.

    These are things I do daily and have turned out to be very successful. It often can be time consuming but it is the best way to get your material not only noticed but actually read, which I think deep down is what all of us truly desire whether what we receive is positive or negative feedback.

    • Castor says:

      Yes, I noticed that you get great participation from your Facebook page and we have tried to emulate that by asking a question from time to time like you do :)

      Also agree about commenting, every single time I make my daily trip to everyone’s site on our blogroll, I can see the traffic being returned with fellow bloggers coming back to visit as well. That’s the circle of promotion in action.

      • Heather says:

        It took awhile to get going, but now it’s a lot of fun. Just topics that aren’t huge discussions, but fun to get a group thought on. It spreads the site personality more, which is the intent I suppose. AM rules, you just have to stay consistent on there, I think anyway.

  2. Heather says:

    Also……………Popsicles are for the summertime.

  3. Kaiderman says:

    IMDB Hit List is another outlet to try. Chances are slim but some people have been selected and you get a few visitors regardless.
    I still don’t understand how Digg and those work. That site is a cluster-eff.

    • Castor says:

      The Hit List is definitely that can be very powerful. I think, as a community, we can be better at promoting each other’s content to reach a wider audience.

      • Kaiderman says:

        True, though I feel at times that our community only goes so far. Though it does promote a more steady reader base.

      • Joel Burman says:

        It struck me while you were bashing DIgg and reddit. Is it possible to create a similar service but with the base being all our blogs wouldn’t that be extremely powerful?
        I dont know how it would be setup but it should mostly be about RSS feeds? Shouldn’t it?
        I dont know it was a wild thought I just got!

      • Marc says:

        Agreed, being featured on the Hit List doesn’t come often as tons of people are trying to get their stuff on it as well. I’ve seen a one day spike anywhere from 6,ooo to over 10,000, but that too is fickle and doesn’t mean you’re in the big leagues. Maybe 1% leave comments and less than 1% come back to visit the next day or week.

        Digg or reddit don’t really bring in huge traffic unless you use it to promote a post about Megan Fox or something pop-culturish or bizz worthy. Try to bring publicity for a post I did on 5 Films The Need a Redeeming sequel come off obscure and don’t bring in hits.

  4. James Ewing says:

    I have a promotion round I go through as soon as I post a review: IMDb review, Facebook, Twitter and movie forums. I’m an active participant in a couple of forums and I find that most of my readership comes from there. I get a little from facebook (it’s probably just my mom and dad) and some from Twitter (a lot if the reviewed film is trending). IMDb is the big one for me. Posting my reviews on there doubled my regular viewer-ship after a couple of weeks. If you aren’t doing that, you should be.

    • rtm says:

      That’s a great idea, James. I never thought about posting reviews on IMDb movie page forum or other movie forum, but I should do that more often.

    • Clarabela says:

      I didn’t know bloggers could post reviews on IMDB. How is that done?

      • Castor says:

        There is two ways. The most effective is to post the link directly in the forum. Say you review Inception and then go to the forum for Inception and leave a link there. Obviously, you should use some common sense and be insightful and add to the discussion instead of being a link spammer.

        The other alternative is to add it as an external link with the rest of the movie reviews. This usually doesn’t bring much traffic but it’s always nice to see your review alongside James Berardinelli or Roger Ebert ;)

      • Colleeng says:

        I had no idea you could do this either. I’ll have to check it out.

    • Joel Burman says:

      Clever to have a round setup that you follow. I gonna try to find a similar route!

  5. (Don’t let me catch you copy/pasting the same comment + link on every blog in the community…)

    Blog Nazi?

  6. Red Beard says:

    I save Reddit for list stuff and other random stuff that no one else is talking about because like @Heather said they’re jerks.

    I use StumbleUpon, Facebook, Twitter. I have not put reviews on IMDB but will check it out. Most of my traffic comes from Twitter and Facebook.

    I comment as often as possible on other blogs.

    Thanks for the info guys.

  7. idawson says:

    I have a twitter feed set up on with my blog. Thought about using Facebook but that would involve building a whole new account and page. Not THAT hard of a task. In fact later today as part of the assignment, I may just do that!

  8. 1. You should have taken a screencap from “The Social Network” trailer and used that as your picture for this article.

    Fanboyism aside, I created a Facebook fanpage for my blogoversary last week. I haven’t really done much with it, but you all are welcome to become a fan. I guess I’ll use this as motivation to get started.

    I won’t post the link so as not to upset the sensibilities of fair Castor. But search “Marshall and the Movies.”

  9. rtm says:

    I’ve had some luck with IMDb, you get a bazillion hits every time it’s featured on the hit list so it’s worth submitting. I use Twitter to promote my posts, but I feel like I haven’t done enough to get my posts out there. I think commenting on other blogs than your normal go-to ones every once in a while help, too. I hardly ever open my Facebook, but I probably should just put a few links there just to see what happens.

    Castor, I may need some tips from you on submitting stuff through Reddit. It seems easy enough but when I tried doing that it didn’t get the same result as when you kindly submitted my post a while ago :(

    • Castor says:

      Reddit has been a joke the past few months. Half the time you submit something, it gets lost in the ether of the internet. Keep trying from time to time but not every post will get good to great traffic, most might get you only a dozen hits. Also make sure to categorize your entry in “Entertainment” or “Movies”

  10. Chris says:

    Now this is where historically we’ve really struggled (I say historically but it’s only been a year since we started…)

    Like I imagine most other people here, we have a facebook page (http://www.facebook.com/home.php#!/group.php?gid=101210644403&ref=ts) as well as a twitter account (Casta La Vista naturally) but the hard thing is getting people to join the group or follow you.

    We find that even after a year it’s still mostly only friends and family who read/listen to us. Looking through the group members there’s only one or two people who aren’t mine or the other Chris’ friends and even those are usually friends of friends. What we want is to stretch this out to the likes of you guys and get some interblog interaction going.

    So as for yesterday’s five list, I posted it straight to my wall (which I always do) but obviously that isn’t going to take it out of our existing sphere. Obviously I posted it here as well which not only generated some good traffic but also got a bit of interaction from people (which was awesome).

    I’ve never really understood Stumbleupon or Digg or whatever it’s called so I don’t know whether I should or how I could use those…

    IMDb reviews does sound like a kick ass option to go for though…

    This is perhaps the area I could do with the most help with from other more experienced bloggers and I don’t want to jump in promoting a previous post everywhere without a bit of direction.

    Help guys?

  11. Clarabela says:

    The main 3 that I use are Facebook, Twitter and commenting. I really need to step up my game in this area. My stats are not where I would like them to be. I have recently started using DIGG. It is too early to tell if it is having any affect.

    One thing I have tried that seems to work well , when leaving a comment on another site I use the URL of a specific blog post or landing page. If you leave an interesting comment, people with click on your name to look at your site. I created a special landing page for that purpose. Check it out.

    I will also give the IMBD thing a try.

    • ph4nt0m says:

      I’ve never had any success with Digg because it is so oriented toward very large, major website that have millions of visitors each day and hence, you have very little chance of ever coming close to making the first page even if you have a decent amount of people digg your content. I would recommend trying Reddit which is a bit more friendly to medium and small sites.

    • Joel Burman says:

      This might be one of the most clever and hands on tip by far! Really smart. I might formulate my one landing page! Thanxs!

  12. Ripley says:

    Is it cool if I knock this whole week out next Monday? I find myself strapped for computer time until then.

    As for comments, I don’t like going around with my URL, flaggrantly self-promoting (though I do love the practice). But I don’t have Facebook or Twitter, and Digg gives me a headache.

  13. Joel Burman says:

    I normally use twitter as my main thing besides forum writing (passive linking to myself) and comment on others work.

    I am also subscribed on Networked Blogs (facebook app) and Blogglovin.se (I think its international), I wish we could talk more about those kind of sites as well because they are pretty neat but its the same as elsewhere the flow is really hard to breakthrough.

    Would also like to have more insights on backtracking. For instance why isin’t back track always shown in the post that you are backtracking? For Instance I have made several back tracks here but they don’t show up on the posts but I have seen others do.

    For my promotion strategy today I’ll go another round on twitter and also try out Digg and Reddit which I have never even used.

    As I can see in the subtext in these comments this is the hardest part for everyone so its good with the focus on it!

    • Joel Burman says:

      follow up on the promoting task!

      First of all I broke my daily visits record 80 unique visitors according to wordpress. My record before was 75 and I have peaked around 70 maybe 3 times my daily average since the start is 25 visitors but In august I am currently having an average of 50 vievers.

      What I did differently this time was actually that I did some direct tweeting to people I followed and I also posted a couple of my posts on Reddit and to my surprise I think that was the one showing in the listings. I have had maybe 10 clicks (at least accounted for in half a day). On my august numbers I seem to have more heavy traffic that I thought came from here but I seem to have a lot of visits without referals does that mean that these visitors have bookmarked me or have me in their blogrolls?

      When it comes to traffic I find it interesting that my traffic seem to go up when I don’t post as frequent does that meanI have a bunch of readers that just click to see if something new is there or is it common with wave structure amon readers? I for instance revisit my favourite blogs (that aren’t on bloglovin) maybe every third day and then I seem to click around a lot. Would be great if this was the case for me too or If its the same readers everday that just turn in the door if I havent posted anything new.

      • Joel Burman says:

        Would love some input on these posts above.

      • Steve says:

        A lot of the time I’ve seen my traffic go up in general after a push I’ve made through linking or sharing posts with others. Much of that can be attributed to ‘bots crawling through my site at the behest of Google or Yahoo or some more sinister “link factory”. It’s a bit of a reality check to who is actually dropping by to read what I’ve written.

        As for traffic going up when you’re not posting… I have no idea on that one. It could be that you’re being indexed by Google during that time and organic links start increasing. If you make use of stats services like Google Analytics or AWSTATS it could give you a lot more insight on exactly who’s coming by and when.

      • Castor says:

        So many comments it’s really to keep up with the questions :)

        Congrats on your recent daily traffic record! If you do not get a referral then yes, it is most likely someone who came in directly (aka bookmark or typing the address in the URL bar, or… you lol). As far as traffic vs posting frequency, the rule of thumb is that more frequent posting results in more traffic but this may not apply as well for blogs that still don’t get a generous amount of visitors. For example, on a popular blog that you know from from experience update several times daily, you are much more likely to visit it several times in a day while blogs that get update only once every other day, you may only go and check them a few times a week. It’s really that simple :)

    • Steve says:

      Trackbacks – if they are the same thing that you’re talking about, are a bit of a twitchy thing for my blog these days. I find that whatever it is that crawls through my posts for links to other sites only works half the time. In fact, a llot of the time it isn’t until I go back into a post a few days after it put it up on my site that I finally get a pingback/trackback message. I don’t think there’s any rhyme or reason to it – just a little glitchy. I don’t find they’re as reliable as a link exchange through a blogroll anyway, so it’s no big loss.

  14. Richard says:

    I do the Facebook and Twitter announcements, and they work a little. Getting anything noticed on Twitter is like waving your arms in the middle of the Atlantic, though. I’ve found listing your blog with sites like Technorati, Blog Catalog and BlogFrog can get you traffic, provided you put in the work and interact a little with other members. The most successful way still comes down to good, old fashioned networking; commenting on other people’s blogs, mutual blogroll additions and participation in great little exchanges like this right here. Reciprocal back scratching, man. Can’t beat it. ;-)

  15. amy says:

    Some of my most “popular” posts have been responses to other posts. Some recent ones where two posts for AfterEllen and AfterElton in response to their 2010 Hot Lists, after I wrote them – with big photos included – I emailed them. They got a nice amount of hits.

    using trackbacks/pingbacks (still don’t know the difference) also helps between smaller-sized blogs, not only because it’s good to give credit when credit is due, but it also lets the owner of the other website of your existence and that you read their blog.

    It also helps to participate in other blogs, so the people that visit those could at least know of your existence.

    On the more technical side of things, I’ve found that proper tagging, categories and proper meta data allows for friendlier search engine features. In my blog, we run a simple code that allows the meta data to match with the tags and categories used in a particular post.

    Also, I may be anal about this, but people always end up in posts that contain a lot of high quality photos/stills. So I have been posting More photos than text lately… it seems people read less and less.

    Oh, and one last thing. It doesn’t matter much, but it’s nice to visit a blog with a good design. Not much background clutter, and it’s certainly better if you don’t have a theme/skin that hasn’t been altered in some way. There’s nothing worse than a blog that already looks exactly like the other blog you visit.

    • Castor says:

      Excellent point there. Writing a post in response to another post from a popular blog and then contacting the original author to get linked is possibly the most powerful and effective method to promote a post.

  16. Jess says:

    The only things I’ve found that increases my readership consistently is commenting on other blogs, and when appropriate linking other’s posts within my own. Whenever I mention other blogs, I try to include a link. I’ve found that creates a lot of reciprocation from other bloggers, building up specific posts. And since we should promote a post, this is my favorite, and generally most popular post:
    http://insightintoentertainment.blogspot.com/2008/01/best-female-characters.html

  17. Steve says:

    We have an automatic feed that sends our stuff out to our Facebook page and Twitter account, I also tend to submit pages that I like to Current, although I have yet to get any feedback from it.

    A long time ago we had a crazy superspike of activity from a submission we did to Stumble. We got 2000 visitors in a single day… and then nothing… nothing for a very long time.

    I think you can put a lot of work into submitting your stuff to every social networking site out there, but I think there is more merit in posting smarter – finding sites where you actually get results, or sites that will help you get featured.

    For our podcast I’ve been finding podcasting sites and submitting to new ones on a semi-regular basis to spread the word about what we’re doing and get our numbers up for the publicists we deal with, which in turn encourages them to send us more screeners. Measurable results are so important.

  18. Peter says:

    I have a Facebook page for Magic Lantern Film — I should really do as Heather does and post something on it each day. I have Twitter, but really not sure how much that does. I love the bars on some of these blogs with all of the sites (digg, stumbleupon, et al), but not sure how to put this toolbar on my site.

    The best way to generate new readers I have found is commenting on other blogs. Film bloggers are very respective that way. Seems like a tight community and I always enjoy reading the opinions of others, even when they are wrong like saying Inception is a terrific film. :-)

    The IMDb tips here are good ones and I will try that out. I do Digg, but not sure how much I get there. I think when you come down to it, it’s just network, network, network….

  19. Peter says:

    Castor, with IMDB, I don’t follow…what link do you go to? Not “external reviews” right? Sorry – I tried to follow and I’m at a complete loss…

  20. Colleeng says:

    This has all been overwhelming for me. I use Twitter, but it’s so immediate I still don’t really get how people find your stuff…there’s TONS! I’m considering making a Facebook fan page for my blog. I talk about my blog on my regular Facebook but it doesn’t seem to do much. I just started Blogfrog and I didn’t realize until tonight that I could be a registered member here, so I’ll be doing that. It seems like insightful comments are the best and I love reading all the blogs, but time, my god the time! Can I ask how much you guys spend doing this each day? I work full time and I only have a couple of hours each night. It seems like it’s not enough time to even make a dent. I do have to watch the movies and write the post too. How do you do it all? I also visit/comment on everyone’s site that leaves a comment on mine. Here’s link to an old post of mine that I enjoyed writing:
    http://colleeniescouch.blogspot.com/search?q=brotherhood
    I hope it gives you all a chuckle!
    See you tomorrow!

  21. Manikandan says:

    Hi friends here is my promoting strategies…

    1. Facebook is always my first trafficker to my blog. After writing a new post in my blog, I just ping to my Facebook acc and share it to my friends list.
    2. Then, obviously twitter.
    3. But getting traffic from Social bookmarking sites like Stumble, Digg is not that much easy. For that you must have a reader base or friends network. From my experience, what others do is – They just exchange their votes in digg and Stumble. The friends community is huge in numbers. If you exchange the votes, then automatically our post have a chance to be in First page of Digg.
    4. Then making your content SEO friendly. But in our Movies niche, its not that much easy to get in Top 10 results at Google. Because if you type any movies review like “High Tension or High Tension review”, IMDB and Rotten Tomatoes are always in top 3. We have to do keyword research for our post title…
    5. Yesterday, I wrote a List post in my blog. Then, as I said before I promote it in my Facebook friend list. 75% traffic came from FB, and 6 person share it. Also 16 others share in other social bookmarking sites.

    Castor I have some idea..Can we all work together to promote all our blogs instantly. For this, you must have a proper plan. I need other blogger comments for this. Cheers :)

  22. Vanessa says:

    Ive been trying to promote my Mad Men Casting Call post which is pretty difficult! Facebook is a great source but I dont have that many friends…I haven’t heard of social bookmarking..maybe I should look into that. I guess commenting is always good…

    Do you know of any forums or anything that thousands of people read?

  23. I’ve tried it in the past and it’s worked really well. Hopefully it helps you too!

  24. Marc says:

    One thing that seems to work (although some here really pan the idea) is that on major movie sites like First Showing and Cinematical you drop a link to your review in the comments section of their review of the same movie. But the way I make it seem less like cheap link spam, is to write a quality comment on what the review has written and promote debate/agreement. Then in a humble closing statement say something to the effect of “Here’s my thoughts on the matter if anyone’s interested”. It gets more traffic than just saying “Yo, here’s my review…read it mo fo’s”

    I think Twitter works enough to notice the traffic but it’s still not a huge draw by any means. Many people have said the phrase, “good old fashioned networking”. Comment on the time someone put in to crafting their post and it’s a certainty they’ll do the same for you. Friends helping friends right:P

  25. Marc says:

    Though the one everyone seems to find success with is FB…still don’t have one, maybe I’m missing out:P Both of my delinquent contributing editors have pages, maybe since they’re not writing for G-S-T I should have them promote me or start a G-S-T page:)

    If that fails, I think I want to get on (or start) Buddybook…what’s Buddybook you ask…it’s what MySpace and Facebook were before all the old people got on an ruined it:P

  26. Pinar Tarhan says:

    Hi,

    I promote my posts on a daily basis. My blog is registered to networked blogs on facebook, so whenever I post something new, it automatically appears to all my facebook friends (and some of them are avid followers). My blog is also tied to twitter and linkedin, so my posts appear there as well. I try not to submit to stumble upon too much, as I write on other sites and often promote those posts there (those other articles make money based on traffic so stumble upon is a must). But when I make something really different or want to make a movie a popular, then I use stumble too. For instance my posts on the movies Soldier’s Girl and The Painted Veil got over a thousand views, solely from stumble upon.

    I always interlink and I link to my blog posts from the other articles I write elsewhere on the web.

    I try to use bloggersbase.com as well- it is a wonderful site but I have only promoted there once or twice. What you do is, you post as much of your writing as you like and then link to the actual page. Or you can post the whole thing. It is a very fun community.

  27. Pinar Tarhan says:

    OK, don’t know what just happened. I wrote a paragraph of a comment and it disappeared. Oh well. Basically I said:

    - My blog is linked to my facebook, twitter and linkedin profiles so any new post automatically appears on those sites.
    - I always interlink.
    - I sometimes send individual emails to a specific target audience. For instance, a Gerard Butler fan gets the stuff on him individually.
    - I sometimes use bloggersbase.com. Wonderful blog community, I suggest you check it out.
    - I write for some revenue- sharing websites that pay me according to traffic I generate. I link to my related blog posts and promote those articles on stumble upon, twitter and facebook as well.
    - my friendfeed is linked to my twitter and facebook so my posts appear there as well.

    • Castor says:

      Sorry Pinar! Your comments somehow ended up in the spam bin and I had to fish them out :( Never heard of bloggerbase but I will be sure to check it out, thank you for your contribution.

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