This is Day 7 of 31 Days to Build a Better Blog, a group project we are doing together in an attempt to improve our blogs and help each other become better bloggers. You can read more about it and still sign-up to participate here. Please subscribe to our RSS Feed to stay updated on the project.
One problem that many blog have is that they are only “one-page deep,” meaning that there is little incentive to go beyond the homepage. Today we are going to spend some time interlinking our older blog posts to remedy this common problem. Thank you to all of you who participated on the first week, we are getting some good participation and discussion back and forth as I initially hoped. Let’s keep up the effort and I hope everyone is having a good time while taking steps to improve their blogging.
- Week 1: Read about the first week of 31DBBB
- Day 6 (Monday): Write a Link Post
- Day 7 (Tuesday): Interlink your Old Blog Posts
- Day 8 (Wednesday): Join a Forum and Start Participating
- Day 9 (Thursday): Come Up with 10 Post Ideas
- Day 10 (Friday): Update a Key Page on Your Blog
- Better reader experience: The primary reason of interlinking is to improve the reader’s experience by allowing him to flow to related posts that he/she may find interesting. By doing so, you are increasing the chance that the reader will be satisfied after visiting your blog, making it more likely that he will be a repeat visitor
- Deeper navigation: Interlinking allows your readers to move deeper into your blog instead of staying on that first level page (the homepage or the first page they landed on from referral). This increases the chance that your visitors will spend more time exploring your site which is probably one of your primary goal as the blog owner
- SEO: Interlinking allows crawl bots to explore your site in depth, allowing for better indexing of your blog’s content.
This page contains numerous example of how to interlink. You can notice at the top of the page that I have interlinked to previous related posts, notably yesterday’s 31DBBB post as well last Friday’s. At the end of the post, you can see the “Related Posts” section which lists 5 related posts (automatically). Finally, the most common and effective way is to link mid-post by selecting a keyword and linking it to the related page. This can be seen in the first paragraph of this post.
Spend 15 minutes interlinking some of your related older posts. Of course, once you are done, please come back and let us know what you thought about today’s lesson and assignment!
- What are your thoughts on interlinking your content?
- If you are already interlinking, do you interlink with every post or just your most popular ones? How might taking a different approach improve your blog?