Get Your Harry Potter Fix Before It’s Too Late! Warner Bros. Will Make All HP Films Disappear Starting 12/29
It seems like Warner Bros. is taking a page out of Disney’s marketing playbook. Deadline reports that the studio will stop shipping all titles from the Harry Potter saga starting on December 29. Avid fans will smartly wonder about the release of Harry Potter and the Deathly Hallows Part 2 as well as the comprehensive set that will includes all eight Harry Potter films that are both scheduled to appear on store shelves on November 11th. Those will also not be available once your local retailer runs out, meaning it will soon be extremely difficult to get your hands on any Harry Potter films after Christmas.
Because of the overwhelming success of the franchise — which is the highest grossing of all-time, Warner Bros. isn’t exactly hurting for cash in the short-term so this is a very smart marketing strategy which will send holiday sales through the roof. Disney has pioneered this strategy to great success. By holding on to many of their classics for years with virtually no availability, they create built-up anticipation for the re-release of the blu-ray/DVDs while leaving the door open for a potential theatrical re-release years down the road (as seen with the smashing success of The Lion King 3D). Is this what Warner Bros. has in plan?
At this point, we don’t really know for sure but if you are interested in physically owning the movies, I would highly recommend buying them before the end of the year.
What do you think of this move?