Lionsgate estimates are in and they are nothing short of exceptional. The Hunger Games will bring in $155 million over the weekend, making it the best non-sequel opening of all time and the third best overall behind only Harry Potter and the Deathly Hallows: Part II and The Dark Knight Rises.
Gary Ross’ adaptation of Suzanne Collins’s best-selling novel managed to claim $68 million on Friday and $51 million on Saturday. The studio is estimating a solid $36 million for Sunday. The audience breakdown for the movie is 61% female and 39% male with a healthy 56% over the age of 25.
The fact that The Hunger Games isn’t uniquely a teen phenomenon is only adding to the hype surrounding the movie, making it the type of cultural phenomenon that nearly everyone is aware of. Just before its release, tracking numbers showed that over 90% of moviegoers were aware of the film right, and nearly 2 out of 3 moviegoers in America were “definitely” going to see the movie. Those are incredibly rare numbers, most particularly when you take into account the relatively subdued marketing for the film.
Best of all, expect the movie to reign over the box office for the next few weeks. Word of mouth is excellent with audiences giving The Hunger Games an “A” CinemaScore” (under-18 raved about it with an “A+”) and a ridiculous Flixster approval rating of 95%. Critical acclaim, while not universal, is positive with an 86% Rotten Tomatoes score.
Weekend Box Office
|1. Iron Man 3||$72.5M|
|2. The Great Gatsby||$51.1M|
|3. Pain and Gain||$5.0M|
|4. Tyler Perry Presents Peeples||$4.5M|
|7. The Croods||$3.6M|
|8. The Big Wedding||$2.5M|
|10. Oz The Great and Powerful||$0.8M|