When The Hunger Games came on tracking less than two weeks ago, we brought you word that it was on pace for a healthy $70 million opening weekend. Well scrap that, the new numbers for the Lionsgate movie are out and they are almost unprecedented for a non-sequel.
Definite interest in the adaptation of Suzanne Collins’ wildly popular young adult novel popped to 60 percent; awareness is a nearly universal 83 percent and unaided awareness jumped from 14 percent to 21 percent in just the last week. To put things in perspective, this is even better than The Twilight Saga: Breaking Dawn–Part 1, which debuted in November 2011 to the tune of $138 million and this is basically unheard of for a film that isn’t a sequel.
“Numbers don’t get much higher than this,” said one rival studio executive to THR. “Hunger Games is tracking like a sequel, even though it isn’t a sequel. It’s three times higher than the first Twilight.”
Accordingly, estimates have been revised up to the $100 to $120 million range and there definitely is a possibility that the Gary Ross movie will challenge Breaking Dawn – Part 1 for the fifth best open of all-time. That is because The Hunger Games has a decisive advantage over the Twilight franchise: Interest from males of all ages. Tracking for young males under 25 is at a solid 28 percent (10% for Breaking Dawn) while males over 25 is 20 percent.
Finally, while it’s hard to believe this could be even bigger, also keep in mind that The Hunger Games is still ten days away from its release on March 23. Lionsgate marketing push is still going strong as shown by the latest clip below (courtesy of MTV):
Will you see “The Hunger Games” on opening weekend? Why are you excited about the movie? Let us know below!