LOLK? ‘G.I. Joe: Retaliation’ Pushed Back to March 29, 2013
After releasing two trailers, several sets of movie posters, pictures and other promotional content, Paramount has decided to push back the release of G.I. Joe: Retaliation to March 29, 2013. Needless to say this is quite the perplexing move by the studio given that the film was set to hit theaters just a month from now and millions had already been spent in marketing, including a costly SuperBowl TV spot.
Deadline reports that Jon M. Chu‘s action film will undergo a 3D post-conversion so as to boost international ticket sales but it’s difficult to understand why the movie would vacate a primetime summer date for a March release. The movie was so close to its release date that the stars of the film had already started their promotional round and we have to wonder if there is something more sinister at work.
Any way you see it, this is a bit disappointing. I was actually quite excited for the movie and from all early looks, it appeared as if Retaliation would be a significant improvement over the first film. On the positive side, this summer will be a little less crowded although Universal immediately moved its Mark Wahlberg comedy Ted to the vacated June 29 release slot.
What do you think? Let us know below!
11 Comments
I was interested in seeing this but now, I don’t think I’d want to anymore because I would probably forget about it. This is fucking stupid. Fuck 3D.
Yea I don’t know how the math is working out when they already wasted millions in a marketing campaign and have to spend more for a 3D conversion.
Oh no…I was hoping to hear they had delayed it indefinitely. Never mind, now we get a 3D film no one will want to see instead of a 2D one.
Lol yea, I certainly wouldn’t spend the extra cash for 3D
I’m a little sad about this. I too was kinda looking forward to this and to hear it’s got put back a year for a 3D conversion? I just don’t get it. There’s got to be more to it than that! It’s all a bit suss….
Very suspect indeed. Dwayne Johnson just announced that there would be re-shoots.
There’s no way it’s just to 3D upconvert. Personally I think it must have been testing horribly and they’re going to re-edit or something, but I also heard an interesting theory that they’ve been watching the Avengers decimate the films that opened in the weeks directly afterwards and got frightened of opening so soon after the new Spider-Man.
You are probably hitting the nail on the head. The Rock was talking about reshoots so they could “take advantage of the 3D”. I suspect it’s rather because there was something terribly wrong with the movie.
Oh dear…. that all seems a little odd.
Shame as I was liking the look of this one.
You never know, maybe it’s the next Shutter Island ahha
The movie was pushed back and landed in a February slot to everyone’s dismay. But the movie ended up being Scorsese biggest box office hit in his career.
Fogs nailed it there, I think they had some test screenings and it didn’t turned out well so the studio is trying to fix it. The best excuse is just say “We’re going to turn it into 3D”. I remember a few years ago Disney was so excited about their big budget film The Alamo, well after it was shown to the executives, they hated it and push the movie from the prime Christmas release to April where it died a quick death.
Trackbacks