After releasing two trailers, several sets of movie posters, pictures and other promotional content, Paramount has decided to push back the release of G.I. Joe: Retaliation to March 29, 2013. Needless to say this is quite the perplexing move by the studio given that the film was set to hit theaters just a month from now and millions had already been spent in marketing, including a costly SuperBowl TV spot.
Deadline reports that Jon M. Chu‘s action film will undergo a 3D post-conversion so as to boost international ticket sales but it’s difficult to understand why the movie would vacate a primetime summer date for a March release. The movie was so close to its release date that the stars of the film had already started their promotional round and we have to wonder if there is something more sinister at work.
Any way you see it, this is a bit disappointing. I was actually quite excited for the movie and from all early looks, it appeared as if Retaliation would be a significant improvement over the first film. On the positive side, this summer will be a little less crowded although Universal immediately moved its Mark Wahlberg comedy Ted to the vacated June 29 release slot.
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