Two new releases failed to overtake holdover Madagascar 3: Europe Most Wanted and Prometheus at the top of the US box office this past weekend. The DreamWorks animated feature is having a successful run, adding an additional $35.5 million in ticket sales and raising its domestic tally to $120.5 million in 10 days. With Pixar’s Brave launching next week, it’s likely that the party will be over soon but this all but guarantees a fourth installment to the franchise.
Meanwhile, Ridley Scott’s sci-fi film Prometheus held on to the second spot with $20.2 million despite a massive 60.4% drop in ticket sales from last weekend. This isn’t all that surprising, given the mixed reviews and lukewarm word-of-mouth for a movie that seems to have underwhelmed a large portion of its audience.
And this brings us to Rock of Ages, a movie that was long projected to open in the $30 million range but barely managed to do half the business. The musical starring the likes of Tom Cruise, Russell Brand, Catherine Zeta-Jones and Alec Baldwin debuted to the disappointing tune of $15.1 million. The audience skewed 62% female and 74% over the age of 25, which isn’t surprising given the 1980s music featured in the movie. So what happened? Let’s just suggest that no one wants to remember the 80s.
Finally, it seems that there is some justice and common sense out there as Adam Sandler’s That’s My Boy opened in fifth place, behind Snow White and the Huntsman, collecting only $13 million and making it the weakest opening weekend for a Sandler comedy ever. Believe or not, even last year’s Jack and Jill managed to collect nearly $150 million worldwide despite a dismal 3% Rotten Tomatoes score. It’s unlikely that That’s My Boy will come remotely close to that number and you know what? I will drink to that.
Next week: Brave should easily wipe out the competition.
Weekend Box Office
|1. Iron Man 3||$72.5M|
|2. The Great Gatsby||$51.1M|
|3. Pain and Gain||$5.0M|
|4. Tyler Perry Presents Peeples||$4.5M|
|7. The Croods||$3.6M|
|8. The Big Wedding||$2.5M|
|10. Oz The Great and Powerful||$0.8M|